Resham Ke Dhage: Crafting Culture for a Global Runway
When Mohena dreamt of blending Indian heritage with Australian luxury, we stepped in to bring that vision to life end to end. From brand strategy that celebrated India’s art forms to creating a visual identity, e commerce website, collection names, and cohesive storytelling, every detail was rooted in authenticity and elegance. We led production for product and lifestyle shoots, shaped social media narratives, and delivered over 60 plus content pieces all in just 3 months. The result? A modern luxury brand that wears its roots with pride, and speaks to global audiences with a voice that’s both timeless and true.
PVR Cinemas x F1 Movie Launch Event:
To transform PVR’s underused courtyards into Gen Z magnets and fuel excitement for the upcoming F1 movie, we built “Beyond the Tracks”, a full day fan festival that blended racing culture with music, gaming, and live experiences. Built for Gen Z, the day long activation featured racing simulators, gaming zones, film screenings, live music, and creator led moments. Every touchpoint was crafted to build buzz for the F1 movie, powered by sponsor tie-ins and GTM insights. The result? 3,500+ attendees across 3 days, 3.2M+ online impressions, and got Red Bull on board. A bold, cash positive brand moment that positioned PVR as more than just a cinema but an experience destination.
College Rivals - India’s Largest College Gaming IP
College Rivals wasn’t just another esports tournament, it was a culture movement in the making. 2CAN helped shape it end to end: from building the “Join the Rivalry” identity to scaling a nationwide community across 70 plus colleges. We drove everything from content and campus activations to CRM, influencer marketing, and brand partnerships with Red Bull, Sony PlayStation, and more. With 50k plus players, 10M plus impressions, and unforgettable on ground energy, we turned College Rivals into India’s biggest college gaming IP: where Gen Z didn’t just play, they belonged.
BEYOND: Curating Fandom Live Experience
We partnered with BEYOND to shape it into a Gen Z first entertainment collective, rooted in fandoms, youth culture, and original IPs. From strategy to execution, we built the GTM roadmap, developed flagship experiences like BEYOND PLAY and BEYOND DRIP, and led content systems that delivered 200 plus pieces across 7 campaigns. We crafted its brand identity, launched the website, and activated events that felt like festivals, not formulas. In just 90 days, BEYOND scaled its community to 3,000 plus members, unlocked ₹25L plus in brand partnerships, and positioned itself as a breakout voice in India’s culture and event scene.
FableStreet: Making Fit Accessible to All
FableStreet needed a way to explain their FS Fits Algorithm and why Indian sizing needed a rethink. We built a storytelling led content engine that made technical sizing feel deeply personal. From viral POV Reels on fit struggles to platform native launch campaigns, we turned body diversity into a brand superpower. We crafted punchy ad copy, tapped into trends with smart overlays, and executed education meets emotion across channels. The result? 40 Millions of views, sharper recall, stronger community love with 1M plus New Members, and real movement in conversions, positioning FableStreet as the go to for Indian women who want fit without compromise.
IndiaClan: Demystifying Finance with Content Growth Engine
When Indiaclan, a next gen financial education and trading platform, wanted to demystify markets and drive app adoption without burning marketing budgets, 2CAN stepped in with a content led growth engine. We turned complex topics like IPOs, options, crypto, and trading into snackable, relatable stories; built a studio for daily financial content; scripted and produced viral ads and explainer series; moderated live sessions with SEBI registered experts; and tracked performance across every channel. The result: 50,000 plus downloads in three months at ₹7 CPD (vs. ₹24-28 industry average) and Indiaclan emerging as a credible, engaging destination for simplified finance.
College Rivals Youth Culture Festival @ NESCO
When Indiaclan, a next gen financial education and trading platform, wanted to demystify markets and drive app adoption without burning marketing budgets, 2CAN stepped in with a content led growth engine. We turned complex topics like IPOs, options, crypto, and trading into snackable, relatable stories; built a studio for daily financial content; scripted and produced viral ads and explainer series; moderated live sessions with SEBI registered experts; and tracked performance across every channel. The result: 50,000 plus downloads in three months at ₹7 CPD (vs. ₹24-28 industry average) and Indiaclan emerging as a credible, engaging destination for simplified finance.
